DisplayNote – Chris Illingworth: Role Match & Revenue Growth Plan
Create a redesigned executive presentation for DisplayNote titled "DisplayNote – Chris Illingworth: Role Match & Revenue Growth Plan" based on an existing dense candidate deck. Preserve the message and structure, but make it visually more attractive and corporate. Brand/look direction: DisplayNote-inspired corporate colours: clean white and very light grey backgrounds, dark navy/charcoal text, electric blue/cyan and teal accents, subtle gradients, refined tables, strong section dividers, modern line icons, polished executive-sales visuals, concise wording and better hierarchy. Avoid looking text-heavy. Core storyline to preserve: - Player-coach execution - Room-density targeting - MEDDPIICC embedded in CRM - AI-assisted GTM workflows - First 90 days and KPI governance Required slide themes: 1. DisplayNote Role Match & Revenue Growth Plan — subtitle: Player-coach execution | room-density targeting | MEDDPIICC in CRM | AI-assisted GTM workflows. 2. Index — Match to the role; Targeting model; MEDDPIICC + CRM; AI GTM engine; First 90 days. 3. Match to the Role — role requirements mapped to candidate fit and commercial value: £350k ACV personal selling, lead three sellers, channel/MSP/end-user motion, MEDDPIICC/CRM discipline, CEO-close commercial leadership. 4. Role Requirement → Operating Model — 50% Personal Selling, 30% Team Leadership, 20% Strategic Channel. Explain ownership and conversion into revenue. 5. Whole Targeting Plan — why to target by room-density and operational pain, especially 10–40 room organisations; direct wins create vertical proof and partners scale repeatable plays. 6. Targeting Architecture — Segment, Score, Message, Sequence, Qualify, Convert. 7. Priority Routes and Buying Personas — mid-market direct, education/training, flexible workspace/venues, MSP/managed workplace, AV/workplace integrators; include titles, pain hypothesis and best first action. 8. Commercially Sharpened Zoho CRM — ICP/account fit fields, outreach cadence, MEDDPIICC stage control, AI prompt embedding, partner/direct reporting, replacement only if justified. 9. MEDDPIICC Project — weighted evidence, CRM embedding, score thresholds, stage gates and weekly deal inspection to reduce forecast risk. 10. Weighted MEDDPIICC in CRM — include: Metrics 10%, Economic Buyer 18%, Decision Criteria 8%, Decision Process 10%, Paper Process 7%, Identify Cost 12%, Implicate Pain 12%, Champion 10%, Competition 6%, Compelling Event 7%. 11. AI Revenue Transformation — Targeting AI, Selling AI and Management AI workflows: account research, room-density hypotheses, persona messaging, objection handling, MEDDPIICC evidence review, pipeline risk summaries and rep coaching prompts. 12. First 90 Days — Days 1–30 Diagnose + Define; Days 31–60 Build + Launch; Days 61–90 Govern + Scale. 13. KPI Governance — personal direct sales, team performance, channel/MSP, AI/CRM discipline; include management cadence. 14. Closing Position — what Chris brings, what he would build, and why it fits DisplayNote. Design goal: make the deck feel like a premium board-level sales plan rather than a dense document. Use attractive layout variation, icons, process graphics, cards, callouts and clean data tables.
DisplayNote Role Match & Revenue Growth Plan
Player-coach execution | room-density targeting | MEDDPIICC in CRM | AI-assisted GTM workflows.
Introduce the presentation highlighting key themes.
Index
- Match to the role
- Targeting model
- MEDDPIICC + CRM
- AI GTM engine
- First 90 days
Outline the key topics we will cover in this presentation.
Match to the Role
Role requirements mapped to candidate fit include £350k ACV personal selling, leading three sellers, and channel/MSP/end-user motion, emphasizing MEDDPIICC/CRM discipline and CEO-close commercial leadership.
Discuss how the role aligns with the candidate’s strengths and experiences.
Role Requirement → Operating Model
Focus on 50% Personal Selling, 30% Team Leadership, and 20% Strategic Channel. Ownership and conversion strategies will be explained.
Highlight the importance of each component in revenue generation.
Whole Targeting Plan
Targeting organizations by room-density and operational pain, specifically 10–40 room setups, allows for direct wins that create vertical proof and scalable partner plays.
Explain why this targeting plan is critical for success.
Targeting Architecture
- Segment
- Score
- Message
- Sequence
- Qualify
- Convert
Detail the steps involved in the targeting architecture.
Priority Routes and Buying Personas
Focus on mid-market direct, education/training, flexible workspace/venues, MSP/managed workplace, and AV/workplace integrators. Include titles, pain hypothesis, and best first actions.
Discuss the personas and how they influence our strategy.
Commercially Sharpened Zoho CRM
Integrate ICP/account fit fields, outreach cadence, MEDDPIICC stage control, AI prompt embedding, and ensure replacement only if justified.
Explain how CRM enhancements improve sales efficiency.
MEDDPIICC Project
Focus on weighted evidence, embedding in CRM, score thresholds, stage gates, and weekly deal inspection to minimize forecast risk.
Highlight the importance of the MEDDPIICC framework.
Weighted MEDDPIICC in CRM
Metrics: 10%, Economic Buyer: 18%, Decision Criteria: 8%, Decision Process: 10%, Paper Process: 7%, Identify Cost: 12%, Implicate Pain: 12%, Champion: 10%, Competition: 6%, Compelling Event: 7%.
Present the breakdown of the MEDDPIICC components.
AI Revenue Transformation
- Targeting AI workflows
- Selling AI workflows
- Management AI workflows
- Account research
- Pipeline risk summaries
Explain how AI transforms our revenue strategies.
First 90 Days
Days 1–30: Diagnose + Define; Days 31–60: Build + Launch; Days 61–90: Govern + Scale.
Outline the structured approach for the first 90 days.
KPI Governance
Focus on personal direct sales, team performance, channel/MSP, and AI/CRM discipline, with a clear management cadence.
Discuss the importance of KPIs in tracking progress.
Thank You
Questions and feedback welcome.
Invite questions and feedback from the audience.

